Why Do They Do It?

Why do companies with well-known and respected names suddenly change them? Companies such as Pinkerton, which had a name known and respected for more than a century, change its name to “Securitas,” a name well known in Sweden and Europe, but completely unknown here (Probably because the new Swedish owners thought their name was as well-known here as it is in Sweden)? Why does Brinks Home Security suddenly change its name to “Broadview?” Maybe they LIKE having to start all over again in building name recognition and spending a lot of money to do so? I’ve always wondered, while watching the incompetent people running many companies doing stupid things, while the companies still remain relatively profitable, how much MORE profitable they would be if their employees and managers were actually competent. (Just common sense)